Blog – Page 4 of 4 – Developed NYC

Happy 3rd Birthday .NYC

The NYC Top Level Domain (TLD) will be three years old this October. Its precise birth date is at first unclear due to the NYC launch schedule. "General Availability" (where anyone who attempted to register an available domain was successful) was on October 8th 2014 but for many early NYC domain registrants, the two step "Landrush Period" would be the date to celebrate. The two steps of the Landrush Period were: August 4th to October 3rd 2014: Depending on registrar, registrants had to pay $70-100 for the Landrush application and keep their fingers crossed that no one else applied for the same domain during this period. If no second applicant the domain was theirs on October 3rd 2014 If a second person applied for the same domain, an auction would be conducted during one of three rounds depending on the first letter of the domain name: A – I: October 23 – 27, 2014 J – R: October 28 – 31, 2014 S – Z: November 3 – 6, 2014 Before General Availab…

Does the Genesis of a TLD Matter?

Verisign, the registry operator of .com and .net (as well as others including .tv, .cc and .name) have a page on their website called, "What does .com Mean?". It's an easy read and looks back at the history of .com. A few sections of the page I found especially interesting in light of the naming, applications and awarding of new gTLDs: While we know that the first .com was assigned to symbolics.com on March 15, 1985, the genesis of .com is less clear. According to Craig Partridge, chief scientist at Raytheon BBN Technologies, the name for domains evolved as the system was created. At first, .cor was proposed as the domain for corporations, but when the final version came out it was switched to .com. What would the implications be, to have a .cor (meaning "corporations") instead of a .com? My guess is that .net may have been more successful as the generic nature of the TLD may have been more attractive than the pigeon holing of corporations i…

Instant Love and Credibility with a Generic .NYC Domain

I really do... love NYC! As do most people who live and work in the city. It comes at a price though. Small and expensive apartments, 25mph local streets, gridlocked traffic at rush hour on any major road, ninja trained traffic cops, a free back-on-back or shoulder-to-shoulder massage on the subway, the world's biggest rodents... ok let me stop there. The greatness of the city dwarfs any of these problems. Anything you want and anytime you want it - this city never sleeps. It's impossible to truly fathom amount of diversity - people from every corner of the planet living in the same place, raising children, working, building businesses. Many of us are resilient for having uprooted and moved from our home city or home country to start over in NYC. Simply put, characters are built in NYC and because of this truth that the .NYC brand has community, resilience and optimism as the big ideas at the heart of its genesis. That's the start of the sto…

The State of .City Domain Names – Is .NYC on Top?

Back in June 2012 fewer than 40 cities applied for a TLD matching their name. This global Google map shows where they are:

The .abudhabi TLD The .madrid TLD The .amsterdam TLD The .melbourne TLD The .barcelona TLD The .miami TLD The .berlin TLD The .moscow TLD The .boston TLD The. nagoya TLD The .brussels TLD The .nyc TLD The .budapest TLD The .osaka TLD The .capetown TLD The .paris TLD The .cologne TLD The .rio TLD The .doha TLD The .roma TLD The .dubai TLD The .stockholm TLD The .durban TLD The .sydney TLD The .gent TLD The .taipei TLD The .hamburg TLD The .tokyo TLD The .helsinki TLD The .vegas TLD The .istanbul TLD The .wein TLD The .joburg TLD The .yokohama TLD The .kyoto TLD The .zuerich TLD The .london TLD These TLDs are seeing varying levels of success in terms of registrations, local awareness, renewal ra…

Digital Branding Conference Name Summit Delivers

The inaugural NameSummit Digital Branding Conference just wrapped up at the Hilton Midtown Manhattan Hotel in NYC. If you didn't attend the two day show you may be wondering if cofounders Steven Kaziyev and Jason Schaeffer managed to pull off a everything they had planned in such a short amount of planning time. The goal of the conference was to ignite thought and discussion around branding in all its forms in our digital world. Flipping through the event guide it was clear that Steven and Jason were connecting dots across our industry and that NameSummit wasn't purely a domaining conference. The line up of speakers were billed to address: what's driving search, understanding your audience, developing and deploying content, the evolution of domain names, new technologies (Blockchain), the role of business coaching through an incubator and how aligning and caring for your brand is essential in today's digital world. It was an ambitious goal! On arriving at…

NYC Tech Domains Auction Results

Following the Fashion themed NYC Premium Domain Auctions and the Real Estate themed Premium Domain Auctions, were the Tech related domain auctions which concluded today. At the end of the auctions it was a similar story the other auctions but without two domains selling in the 5 figures. This time web.nyc was at the top spot with bidding reaching $8,638. One reason for the apparent lack of excitement for these domains (with many selling at $500) is the fact that technology is more global than local so it may make sense that new startups, app builders, and even tech investors may shy away from building on the .NYC for tech-related projects where they expect to interact and market more globally. Take a look at the results below and leave a comment if you're feeling chatty! Domain Name Price Sale Type Sale Venue Date Registered vc.nyc $1,750 Neustar Auction: Tech (#3) Snap Names May 18, 2017 connect.nyc $2,059 Neustar Auctio…

Email is Still the Killer App in Business – Can gTLDs Help?

We've all seen the van with the long website and wondered if that was the best they could find. Likewise you may have seen a business with an @aol, @hotmail or @yahoo email address and questioned why they're using a personal email for their business. A true and very recent story: my parents just had flooring installed. To fit it around a fireplace a contractor used a crowbar which, ultimately cracked the granite. They discovered the damage later after they'd paid for the work. When they told me about it, I wanted to find out about the contractor so I asked them for his details. jon****2003@aol.com was the email my mom read from the business card he had given her. I wasn't surprised that he had personal (non-professional) email, given that he did his job poorly. But I wondered if the logic worked the other way. If people who do unprofessional work may be more likely to have an non-professional email address, can we assume someone using an non-professional/personal emai…

NYC Fashion Domains Auction Results

This was the second in a series of Premium .NYC Domain Auctions by Neustar and the City of New York and it concluded earlier today with two huge surprises. Firstly, who knew there is more money in fashion than real estate. The "Real Estate" themed NYC premium domain auctions last year in October made records with RealEstate.nyc and Apartments.nyc selling for $21,300 and $16,155 respectively. The Fashion themed auction proved it could do one better with Shop.nyc selling for $33,500 and Fashion.nyc selling for $37,000. The rest of the results are below and I'm curious who the sellers are and if they are an investor or someone with an end use in mind. Again there are some great names that sold for $500 and if the SnapNames auction app or mobile website worked properly (I was no where near a desktop) I would have had a few bids in for some of bargains! Domain Name Price Sale Type Sale Venue Date Registered apparel.nyc $500 Neustar Au…

NYC Real Estate Domains Auctions Results

The first in a series of Premium .NYC Domain Auctions by Neustar and the City of New York has just concluded and I think we can say it was a success with a few surprises. Each of of the NYC premium auctions will contain around twenty domains that are connected by a theme. The auction that ended today contained domains relating to "Real Estate". RealEstate.nyc ($21,300) and Apartments.nyc ($16,155) were the front runners drawing significant bidding action. At the other end of the chart I was surprised to see brownstones.nyc, construction.nyc, coops.nyc, interiors.nyc and sublet.nyc all go at (or close to) the reserve price of $500. Especially when a name like Townhouse.nyc sold for $21,000 in the original Landrush Auctions in 2014. Domain Name Price Sale Type Sale Venue Date Registered apartments.nyc $16,155 Neustar Auction: Real Estate (#1) Namejet October 28, 2016 brokers.nyc $1,908 Neustar Auction: Real Estate (#1) Nam…

112 NYC domains auctioned at Flippa ($3,870)

For a while it didn't look as though these domains were going to be sold as the Flippa auction wasn't meeting the reserve, but we have a winner at $3,780. What might facilitated shifting the domains was the well timed article in the New York Post titled Accountant Looks to make a Killing on .NYC Domain Names which was featured less than a month before. The seller was Recep Ozdincer who the Post states paid about $3,500 for the domains last year. The auction price reaching $3,870 made Recep a small profit and helped him avoid upcoming renewals of another $3,500. Congrats to both the buyer and seller - there are some nice names on the list. Domain Name Price Notes Sale Type Sale Venue Date Registered abacus.nyc $3,780* Portfolio Sale: Price paid for 112 Domains Private Portfolio Auction Flippa July 22, 2015 annuities.nyc $3,780* Portfolio Sale: Price paid for 112 Domains Private Portfolio Auction Flippa July 22, 2015 …

NYC Domains Launch and Gross $749,542 – City Earns $299,817

It's been an exciting few weeks and as the .NYC Landrush Auctions concluded earlier today and the digital dust settled it the auctions had raised $749,542 with Neustar and the City of New York splitting the spoils 60:40 respectively. The total number of domains sold at auction was 1,011. The two steps of the Landrush Period as outlined in the NYC launch schedule were: August 4th to October 3rd 2014: Depending on registrar, registrants had to pay $70-100 for the Landrush application and keep their fingers crossed that no one else applied for the same domain during this period. If no second applicant the domain was theirs on October 3rd 2014 If a second person applied for the same domain, an auction would be conducted during one of three rounds depending on the first letter of the domain name: A – I: October 23 – 27, 2014 J – R: October 28 – 31, 2014 S – Z: November 3 – 6, 2014 "General Availability" (where anyone who attempted to register an avai…